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Dealing With ‘Data Quality’ Suspension In Google Merchant Center.

Data quality suspension in Google Merchant Center is a common issue experienced by many online merchants. This article will provide a comprehensive overview of the causes, treatments, and steps that can be taken to prevent future data quality suspensions from occurring. In particular, this article will focus on how to diagnose the cause of the problem, update the merchant center account accordingly, resubmit the feed, and monitor the account for further issues. The goal of this article is to provide an in-depth understanding of how to effectively manage data quality suspension so that it does not become a recurring issue.

Understanding Data Quality Suspension

An understanding of Data Quality Suspension is essential to successfully navigate the restrictions of Google Merchant Center. The suspension indicates that there are issues with product data integrity, accuracy and completeness. This includes violations related to information governance and data hygiene policies set by Google. It is important to be aware of how these factors affect the suspension as well as ways to resolve them. Diagnosing the underlying problem requires a thorough review of the account’s technical setup, feed specifications, and compliance policies. Doing so can help identify any discrepancies or violations that need to be addressed before resubmitting products for approval. Additionally, this will provide an opportunity to optimize product attributes in order to improve visibility on Google Shopping. Moving forward, it is also important to ensure that regular maintenance activities are conducted in order to maintain data quality standards and prevent future suspensions.

Diagnosing the Problem

Analyzing product feeds and identifying technical errors are important steps for diagnosing the problem when dealing with a ‘data quality’ suspension in Google Merchant Center. A thorough investigation should be conducted to determine if any errors have been made in the product data feed, including checking for any discrepancies between the products listed on the website and those that are included in the feed. Additionally, it is also essential to identify any technical errors that may be present in order to address them as quickly as possible.

Analyzing Product Feeds

Assessing product feeds is essential in order to identify and resolve any data quality issues with Google Merchant Center. Optimizing feeds for accuracy, consistency, and completeness can help ensure that all information received by the Merchant Center is accurate. All product attributes need to be properly filled out, including titles, descriptions, prices, availability statuses, image URLs etc., as this can help prevent errors in interpretation or suspension due to manual review. Additionally, ensuring a consistent structure across all feed items is important for data consistency within the Merchant Center. It’s important to check that every item has an assigned identifier (e.g., UPC code), as well as unique identifiers for each variation of a product (e.g., size and color). Properly optimizing product feeds will reduce the chances of experiencing data quality suspensions from Google Merchant Center. To further reduce errors with incorrect data entries or technical issues, it’s also necessary to identify any technical errors found within the feed itself.

Identifying Technical Errors

Identifying technical errors within product feeds is critical for ensuring data accuracy and avoiding potential suspension from the Merchant Center. Various steps should be taken to identify and address technical errors, including verifying the data integrity of the feed, using an automated error-logging system to detect any discrepancies, checking for coding issues, and running regular tests on all parts of the feed. These steps will help ensure that there are no inconsistencies in the feed, which could affect its visibility in search results or lead to suspension from the Merchant Center. By taking these proactive measures, merchants can ensure that their product feed remains compliant with Google’s policies and avoid costly suspensions or other penalties. Transitioning into updating the Merchant Center account requires a thorough understanding of how to best optimize it for maximum exposure while maintaining compliance with Google’s policies.

Updating the Merchant Center Account

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Updating the Merchant Center account is a necessary step to resolve data quality suspension issues. Improving visibility and evaluating content within the Merchant Center are important tasks that need to be performed in order to successfully update the account. It is essential to ensure that all of the product information, such as titles, descriptions, images, etc., are accurate and up-to-date. Additionally, it is important to review any policies or guidelines related to advertising on Google Shopping. This will help merchants avoid any potential issues with their ads being disapproved due to noncompliance with Google’s policies.

Once all of these tasks have been completed, it is also important for merchants to ensure that all payment methods used by their customers are accepted in the Merchant Center account. This will provide an additional level of assurance that transactions can be processed quickly and efficiently without any disruptions or delays caused by technical errors. Furthermore, updating pricing information regularly should also be done so merchants can remain competitive in the market and maximize profits from their sales efforts.

Finally, verifying contact information associated with the Merchant Center account should also be done on a regular basis. This includes ensuring that all email addresses associated with customer service inquiries are responding promptly and accurately addressing customer questions or concerns. In addition, making sure that phone numbers are correctly listed will enable customers who prefer speaking directly with representatives to do so easily and quickly if needed.

Resubmitting the Feed

In order to ensure the data quality of a Google Merchant Center account, it is necessary to resubmit the feed. This process involves tracking changes and maintaining data integrity to avoid suspension. The following table outlines how this can be accomplished:

1Check for any errors or warnings in the diagnostic report
2Make changes to correct errors or warnings
3Upload corrected feed file
4Ensure all new products have been added correctly
5Submit the updated feed file

Taking into account these steps will help prevent suspension due to data quality issues. After completing this process, monitoring of the account should be done on a regular basis in order to maintain accuracy and effectiveness.

Monitoring the Account

Maintaining a consistent review of the account is essential to ensure accuracy and success. Regular data validation is necessary in order to maintain the integrity of data within Google Merchant Center. This process should be conducted regularly, with particular attention given to any changes that may have occurred since the last review. In addition, it is also important to keep the security of the account up-to-date by ensuring that all passwords are secure and updated regularly. This will help reduce the risk of fraudulent activity on the account and prevent unauthorized access which could result in a suspension from Google Merchant Center.

To further reduce risk, merchants should monitor their accounts for suspicious activities such as sudden spikes or drops in performance or other irregularities. It is also important to evaluate any new changes or trends in data that may have an impact on account performance and make relevant modifications accordingly. By taking these proactive steps, merchants can quickly identify potential issues before they become more serious and take appropriate action before an official suspension takes place.

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It is also beneficial for merchants to stay informed about any updates or changes regarding Google’s policies so they can promptly adjust their strategy if necessary. Keeping up with industry news can provide valuable insights into potential solutions for dealing with suspensions successfully while staying compliant with Google’s rules and regulations. With a little effort, merchants can significantly reduce their chances of experiencing a long-term suspension from Google Merchant Center due to data quality issues.

Frequently Asked Questions

How often should I check my Merchant Center account for data quality issues?

It is important to regularly check a merchant center account for data quality issues in order to ensure that products are being advertised correctly and feed optimization remains effective. Product changes should be monitored closely, as even small modifications can have an effect on the quality of the feed. Checking the account at least once a week is recommended in order to detect any potential problems before they become more serious.

How do I know if my Merchant Center account is suspended for data quality issues?

In order to determine if a Merchant Center account has been suspended due to data quality issues, it is important to track changes and evaluate the accuracy of any information entered into the system. If discrepancies or errors are identified, they should be addressed immediately in order to avoid suspension. Additionally, the merchant should periodically review their account for any potential issues that may have arisen since the last time it was reviewed. If an unexplained suspension occurs, the merchant can contact Google Merchant Center for further assistance.

What is the best way to resolve data quality issues in the Merchant Center?

The best way to resolve data quality issues in the Merchant Center is by adhering to the guidelines and avoiding mistakes. Careful attention should be paid to product titles, descriptions, images, and other related attributes, as these play a critical role in ensuring the accuracy of data presented on the platform. Additionally, any invalid or inaccurate information must be corrected or removed promptly. Following these steps will help minimize any chances of experiencing data quality-related suspensions.

How will I know if my data quality issues have been resolved?

When dealing with data quality issues in the merchant center, one can assess if their errors have been resolved by checking the accuracy of their data. This could be done by running a manual audit to verify that all errors have been fixed and that the data is accurate. Additionally, one could monitor for any further issues or discrepancies in their data after resolving the initial errors. If no further issues are encountered, this indicates that the data quality has been restored to an acceptable level.

What happens if my Merchant Center account remains suspended for data quality issues?

If a Merchant Center account remains suspended due to data quality issues, it is important to identify and address the underlying issue in order to prevent any further errors. This can include checking all product information thoroughly for accuracy, making sure images are of high quality and clear, and ensuring that all relevant policies are followed. Once the issue has been identified, steps can be taken to fix the problem and request a review from Google Merchant Center to have the suspension lifted.


Data quality suspensions are a serious issue for any business using Google Merchant Center. When one occurs, it is important to take the necessary steps to diagnose and fix the problem. Merchants must update their accounts accordingly, resubmit their feed, and monitor the account for any further issues. This can help ensure that data quality problems do not occur in the future. With proper diagnosis and resolution of these issues, businesses can continue to benefit from Google Merchant Center’s services without interruption. Furthermore, understanding how to address these types of issues will help merchants more effectively manage their online presence on this platform.

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