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Resolving Google Shopping Feed Disapprovals: A Step-By-Step Guide.

The Google Shopping Feed is a powerful tool for online retailers to advertise their products. It can significantly improve visibility, increase sales and drive revenue. However, if the feed does not adhere to specific guidelines, then it may be disapproved by Google. This article will provide an overview of the process involved in resolving such disapprovals with a step-by-step guide.

The process of resolving disapprovals begins with identifying why the feed was rejected and understanding where improvements are needed. Once this is done, it is necessary to ensure that all items within the feed are accurate and meet the guidelines set out by Google Shopping. After this verification has been completed, it is possible to submit the revised feed for approval. Finally, monitoring your status regularly will help keep track of any further changes which may need to be made to maintain compliance with Google Shopping regulations.

Key Takeaways

  • Staying organized and analyzing disapproval trends can help troubleshoot issues faster
  • Reviewing all disapproved products and ensuring they meet Google Shopping’s requirements is important
  • Tracking recurring disapprovals helps detect and address problems quickly
  • Verifying the correctness of the feed is crucial for compliance with Google Shopping Ads policies

Understand the Reason for the Disapproval

Analyzing the disapproval reason provided by Google Shopping is essential to resolve the issue effectively. Staying organized and identifying trends in disapprovals can help merchants troubleshoot issues faster. A merchant should review all of their product feed disapprovals to identify patterns or trends that may be causing the issue, such as a lack of required attributes or incorrect values for existing attributes. All products with similar attributes should be reviewed to ensure they meet Google Shopping’s requirements. Additionally, tracking the items that have been disapproved multiple times will enable merchants to quickly detect recurring problems. Once these trends are identified, it becomes easier to isolate and correct the problem areas in the product feed before resubmitting it for approval.

Merchants also need to stay organized when dealing with product feed disapprovals by keeping track of which items were previously submitted, what changes were made, and whether those changes solved the issue or not. This information can help merchants more easily address repeating problems and make sure that they do not have to go through similar steps repeatedly in order to get their item approved. Furthermore, keeping accurate records allows merchants to more easily pinpoint when an attribute was added or edited in case any discrepancies arise later on during audit reviews from Google Shopping teams.

For merchants to efficiently manage their product feeds and ultimately achieve success on Google Shopping, they must understand why their items are disapproved by thoroughly analyzing each disapproval reason provided by Google Shopping teams. By staying organized while identifying potential trends among disapproved items, a merchant can then take appropriate action accordingly so that they can re-submit their product feeds with confidence, knowing that they have already addressed any potential issues beforehand.

Identify the Problematic Feed Items

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Examining the feed items can help pinpoint the problematic ones. To prevent issues and troubleshoot errors, it is important to identify which items are causing the disapprovals:

  • Items that have been removed from the product catalog
  • Products that have been discontinued or out of stock for a long period of time
  • Products with incorrect information such as wrong prices, titles, descriptions, etc.
  • Items that are still in the product catalog but not eligible for Google Shopping Ads
  • Products with missing attributes such as GTINs or MPNs
  • Products with incomplete information such as missing images or descriptions
    Once these items have been identified, they can be corrected or removed from the feed to ensure compliance with Google Shopping Ads policies. This will allow merchants to move on to verifying the correctness of their feed and take steps towards resolving any remaining disapprovals.

Verify the Correctness of the Feed

Once the problem items have been identified, it is important to verify the accuracy of the feed in order to ensure compliance with Google Shopping Ads policies. This requires an audit of the customer reviews, product images and other relevant information associated with each item. All reviews must be accurate and reflect reality; any discrepancies should be addressed immediately. Product images are also a critical part of verifying accuracy, as this is what shoppers will use when deciding whether or not to make a purchase from your store. The image quality must be up to standard and accurately depict the item being sold. It is also important that all items featured in the feed contain complete descriptions and correct pricing information.

Accuracy verification is an important step for ensuring compliance with Google Shopping Ads policies; if mistakes are made during this process, it could result in disapprovals later on down the line. Additionally, inaccuracies can lead to a decrease in sales due to shoppers relying on inaccurate information when making purchasing decisions. Therefore, every effort must be taken to ensure accuracy within the shopping feed before submitting it for approval.

In order for merchants to maximize their chances of success within Google Shopping Ads, they should take great care when verifying their feeds for accuracy prior to submission. Doing so will help them avoid unnecessary disapprovals and increase sales while using this powerful marketing channel. Moving forward into submitting the feed for approval correctly requires taking into account all relevant factors including customer reviews, product images and more that can affect overall performance within Google Shopping Ads campaigns.

Submit the Feed for Approval

Submitting a shopping feed correctly is essential for successful campaigns within Google Shopping Ads. To ensure the correct submission process, there are several items to consider:

  1. All product updates need to be made in the shopping feed prior to submitting it for approval as any inconsistencies or errors may result in a disapproval from Google.
  2. Keeping data accuracy high will also help when submitting a shopping feed as this will reduce errors and increase chances of approval.
  3. Regularly reviewing the feed before submission can help identify potential issues that could lead to disapprovals and should be done on an ongoing basis throughout the duration of the campaign.

By following these steps, marketers can improve their chances of successfully submitting their shopping feeds for approval and avoiding any disapprovals from Google due to incorrect information or data inaccuracies. Moving forward, marketers must monitor their feed status in order to track performance and identify potential problems that may arise over time.

Monitor Your Feed Status

Monitoring your feed status is an essential part of maintaining a successful shopping campaign, as it provides valuable insights into any potential issues that may arise. Google Shopping allows customers to review the product data associated with their campaigns, helping them to ensure accuracy and quality. Additionally, the customer service team at Google can provide support and advice in case of any disapprovals or other issues that arise.

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To monitor your feed status, it is important to periodically check for updates from Google on the status of your products and campaigns. This will allow you to quickly identify any discrepancies in product data or other errors that could lead to disapprovals. Additionally, if there are any changes made to the product data such as pricing or availability details, it is important to update this information quickly so that customers are not given incorrect information about products they may be interested in purchasing.

It is also beneficial to keep track of customer feedback regarding products and campaigns in order to gain insight into what customers think about certain features or elements of a campaign. This can help inform decisions about how best to optimize campaigns for maximum performance and success. Keeping track of feedback can also provide valuable insights into how customers interact with a business’s online presence which can then be used when making future decisions around marketing strategies or product offerings.

Frequently Asked Questions

What other resources can I use to help resolve Google Shopping Feed disapprovals?

When attempting to resolve Google Shopping Feed disapprovals, there are a range of resources that can be utilized. Manual review and feed optimization are two key elements for resolving these issues. Manual reviews involve an individual manually reviewing the feed in order to identify discrepancies or errors present in the data. Feed optimization involves making changes to the feed structure, including the source-code, product titles and descriptions that can help improve visibility of products on Google’s platform. Additionally, it is beneficial to refer to Google’s Merchant Centre guidelines as well as other online sources such as blogs or forums for further advice on troubleshooting any issues that may arise.

What are the most common causes of Google Shopping Feed disapprovals?

The most common causes of Google Shopping Feed disapprovals are Improper Categorization and Incomplete Data. Improper Categorization involves using incorrect or outdated product categories, while Incomplete Data involves not providing all the necessary information for a given product listing. Both of these issues can lead to disapproval from Google Shopping Feed and require attention in order to maintain compliance with their guidelines.

What should I do if my Feed is still not approved after all the steps?

If one’s feed is still not approved after following all the steps, it is recommended to contact the Merchant Center Support team and appeal the disapprovals. This can be done by submitting an appeal for each disapproval in order to explain why the issue needs to be rectified and how it can be done. Additionally, if there are any questions or concerns regarding a particular disapproval, the Merchant Center Support team should also be contacted for assistance.

Are there any best practices I should follow when submitting my Feed for approval?

When submitting a feed for approval, it is important to ensure that the data is accurate and structured properly. This can be achieved by thoroughly checking all information before submission and making adjustments where necessary. Additionally, double-checking items such as product titles, descriptions and prices can help improve accuracy. Furthermore, organizing data into categories or groups can help make sure the feed is structured correctly in order for Google to process it efficiently. Following these best practices should maximize the chances of successful approval for the submitted feed.

Can I make changes to my Feed after it has been approved?

It is possible to make changes to a feed once it has been approved, however, adhering to the policies set out by Google Shopping is essential. It is important to ensure that any edits made do not violate these policies and are in line with the content guidelines set out by Google. Any edits which are deemed to be in violation of the rules could result in the feed being disapproved.


In conclusion, resolving Google Shopping Feed disapprovals is an important task for any business. It requires a deep understanding of the guidelines and regulations set forth by Google. By taking a step-by-step approach, businesses can identify problematic feed items, verify their correctness and submit them for approval. Additionally, it is important to monitor the status of the feed once they have been submitted in case any further changes need to be made. With proper care and attention, businesses can ensure that their products are correctly represented on Google Shopping Feeds.

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